– Case studies
Tottenham Hotspur
+25% sales uplift with premium stadium visuals
– CONTENT
Digital, Socials
– SECTOR
– The client
We’ve seen a clear uplift in food sales since using the new visuals on our screens. The work has made a noticeable difference.
– Project brief
Tottenham Hotspur partnered with Frasershot to elevate the way food is presented across the stadium - from the main concourse food halls to premium hospitality areas and top-tier dining spaces.
The brief was to create high-quality photography and video content that would support fan-facing screens, digital menus, hospitality marketing and B2C campaigns, helping guests make confident choices and strengthening the club’s wider food and beverage offer.
The aim was twofold:
- Drive engagement and sales in the concourse food halls, where fans “buy with their
eyes”. - Support hospitality sales by showcasing the quality, craft and premium experience behind
the club’s top-tier dining packages.
– Location
Tottenham Hotspur FC, North London
– What we did
Content for every season
Frasershot works with the Tottenham Hotspur culinary and operations teams throughout the year to capture stills and video content that reflects the scale, variety and quality of the stadium’s food offering. This includes menu updates, seasonal changes, new products and premium hospitality dishes.
Visuals for Spurs food ecosystem
Our work covers every area of the stadium’s food ecosystem — from fast-moving B2C dishes sold on the concourse to high-end hospitality plates served in lounges, suites and private dining spaces. To maintain the highest standard, we provide specialist food styling and a structured, well-managed production process, ensuring every dish is shot consistently and presented at its best.
Consistent multi-use content
The content we create is used across concourse screens, kiosk menus, hospitality brochures, digital campaigns and stadium-wide communication channels. This allows Tottenham Hotspur to present food clearly and confidently, helping fans make faster decisions in busy areas and enabling the club to showcase the value of its premium hospitality packages.
Trusted partnership
Our visuals have supported noticeable improvements in fan engagement and purchasing behaviour, along with strengthening the selling power of hospitality products across major fixtures and events. As the stadium continues to evolve its offer, Frasershot remains a trusted partner — providing reliable, high-impact content that supports both day-to-day operations and long-term commercial activity.
– Don't take our word for it
"As chefs, we’re passionate about what goes on the plate, and you need a photographer who truly understands that."
Working with Frasershot has been invaluable - the content has to look its best, especially on our screens. Guests at Tottenham Hotspur Stadium buy with their eyes, so the imagery needs to be top quality.
We’ve seen a clear uplift in food sales since using the new visuals on our screens. The work has made a noticeable difference.
We’ve also introduced Frasershot to the O2, where the team has been working closely with the client to support their food offering.
If you’re a chef or a business looking for high-quality food photography or video, I’d highly recommend Frasershot. They’re the team to use - and we’re extremely happy with the results.
– It's a numbers game
Sales uplift with premium stadium visuals
Visual-driven purchases from guests
More attention on digital screens
Yearly impressions at Spurs
– Next case study
– Looking to up your game?
Photography that looks good and converts.
Ready to create visuals that grab attention, tell your story, and move the needle?
