– Case studies
Exton Park
+400% engagement uplift
– CONTENT
Socials, POS, Website, Digital, Ads
– SECTOR
– The client
The process is collaborative and we always feel listened to. There’s minimal back and forth, largely because the team understand what we need.
– Project brief
Exton Park approached Frasershot to produce premium stills and video content that would support their rebrand and strengthen the way the estate presents its sparkling wines across consumer and trade audiences.
The focus was on creating elegant, confident and understated visuals that reflect the quality of the vineyard, the craft behind the product and the brand’s positioning within the luxury wine sector.
– Location
Frasershot HQ
– What we did
Long-term partnership
Our relationship with Exton Park began during a major rebrand, where Frasershot was brought in to develop the brand’s hero imagery. From the outset, we prioritised clarity, alignment and a shared understanding of the brand’s visual direction. This formed the basis of a long-term partnership across launches, seasonal campaigns and ongoing content requirements.
Collaborative process
We worked closely with the Exton Park team to establish a collaborative, efficient process. By taking time to understand the story of the vineyard, the winemaking philosophy and the intended positioning of each product, we ensured the creative approach consistently reflected the brand’s tone — refined, confident and deliberately understated.
Capture the craft
On production days, Frasershot provided a streamlined, well-organised workflow that required minimal back and forth. Our team “got it” quickly, allowing Exton Park to focus on what mattered while trusting us to capture the detail and craft behind the wines. The resulting content has been used widely across trade communications, product launches, seasonal campaigns and consumer touchpoints. Trade partners regularly comment on the quality and professionalism of the assets.
Flexible content creation
Working with a specialist team has also offered Exton Park greater flexibility, efficiency and responsiveness compared to larger agencies. High production value, strong brand alignment and reliable turnaround times have been key to supporting the brand’s commercial activity and maintaining consistency across all communications.
– Don't take our word for it
"We were introduced to Frasershot during a major rebrand. The work they produced for our hero imagery was superb. I value their attention to detail, artistic direction and the overall quality of their work, which is why I’ve chosen to use the team for all of our major launches."
The process is collaborative and we always feel listened to. There’s minimal back and forth, largely because the team understand what we need.
Visual storytelling is hugely important for a premium sparkling wine brand. The visuals must reflect everything - the vineyard, the wine, the positioning. Frasershot have delivered this consistently. Our brand is confident, elegant and understated, which is a challenging balance to achieve, yet they get it right every time.
We use the assets across all communications, from consumer through to trade, and we often receive comments from trade partners on the quality of the imagery.
As a smaller specialist team, Frasershot offer better service and a more efficient process than larger agencies. The balance between production value, brand alignment and turnaround times is spot on. I trust them to get on with it.
If another wine or luxury lifestyle brand asked about working with Frasershot, I’d say: efficient, painless and impressive.
– It's a numbers game
Increase in perceived value driven by premium imagery
Higher purchase intent driven by exceptional visuals
Engagement uplift driven by bespoke storytelling which outperforms generic or stock content
Stronger trade uptake driven by high-quality assets
– Next case study
– Looking to up your game?
Photography that looks good and converts.
Ready to create visuals that grab attention, tell your story, and move the needle?
