– Case studies
Pepe's Piri Piri
+70% algorithm boost for regular posting
– CONTENT
Socials, Digital, Website, POS, VOD
– SECTOR
– The client
Since working with Frasershot, we’ve seen a clear uplift in followers and engagement - particularly on TikTok and Instagram. Our figures have effectively doubled over the past year.
– Project brief
Pepe’s partnered with Frasershot to create ongoing stills and video content that captures the flavour, energy and quality of their food across all customer touchpoints.
As a fast-growing brand with a strong digital presence, they needed consistent, high-quality assets that could support everything from screen POS to TikTok, Instagram and wider marketing activity.
Having worked together for nearly a decade, the brief has evolved into a long-term partnership built around regular content creation, product launches and maintaining a cohesive visual identity throughout the year.
– Location
Pepe's HQ, North London
– What we did
Full content production service
Frasershot provides Pepe’s with a full content production service across the calendar year, delivering photography and video for menu updates, new product launches, digital campaigns and in-store POS. Our support covers everything from rapid-turnaround social content to more structured shoots for seasonal or strategic campaigns.
Specialist food styling
To ensure every shoot delivers the right look and feel, we provide specialist food styling from our in-house team, working directly with Pepe’s to present each dish at its best. This allows us to capture their food authentically, consistently and in a way that reflects the energy and personality of the brand.
Efficient delivery
The assets we create are used widely across the business — screen POS, social channels, app imagery, promotional campaigns and franchise communications. Our long-term relationship means we understand the brand’s pace, tone and visual language, allowing us to work efficiently and deliver exactly what’s needed with minimal back and forth.
Long-term relationship
Over nearly ten years, we’ve supported Pepe’s through significant growth, helping them refresh their content regularly, showcase new menu items and maintain a strong, instantly recognisable visual identity. Today, the brand continues to expand, and our work plays an ongoing role in presenting their offer with clarity, confidence and consistency.
– Don't take our word for it
"We’re constantly looking for content that brings our food to life across all our channels. Pepe’s is all about flavour, quality and energy, and we need visuals that communicate that in real, everyday moments. Frasershot are experts in the food industry, and it shows."
Since working with them, we’ve seen a clear uplift in followers and engagement - particularly on TikTok and Instagram. Our figures have effectively doubled over the past year.
The shoots themselves are fun, progressive and very professional. We work to a timeframe and we hit that timeframe - every time.
In terms of service, the Frasershot team are great to work with. They’re professional, easy to have on site and they deliver, without fail.
– It's a numbers game
Algorithm boost for regular posting
More shares on premium video
Stronger brand recall from cohesive visuals
Increased trust when content looks professional
– Next case study
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Photography that looks good and converts.
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