Sytner Rebrand

Video part #1

Sytner Group required a fresh suite of content to promote their wide product range and ever-changing demographic. Our brief was to capture snapshots of the customer journey, highlighting premium brands and showcasing Sytner’s showrooms. The video would need to serve as background homepage content with the ability to be repurposed for future articles, social posts and in-store video content. We worked with marketing and IT teams at Sytner from concept through to delivery, ensuring the project completed on time and within budget, whilst meeting all technical requirements.

When the production team weren’t scaling the inclines of Winnat’s Pass in typical Peak District weather, they were roaming the streets of Camden with an Audi e-Tron and an R8 for safe measure, in what felt like the very encapsulation of “street art”. Another part of the production took place at Millbrook Proving Ground. A large section of road was cordoned off with exclusive use for our production which saw our FPV pilot, Ben, give chase to Maserati’s MC20 and Lamborghini’s Aventador SVJ. The production came to a close to the tune of Lamborghini’s sonorous V12 ripping through asphalt and rainwater, disappearing into a veil of smoke and steam.

Equipment

• ‍‍Panasonic S1H (Primary camera)
• RED Weapon 6K S35 (Secondary camera)
• DJI Ronin S Gimbal
• DJI Mavic Pro 3
• Custom FPV Drone with GoPro Hero 9
• Aputure Lighting.

Credits

• Producer - Jo Cameron
• Creative Director - Jimmy Bricknell
• DOP - Stefan Louca
• Photography - Craig Fraser
• Make up - Sophie Sheridan
• FPV Drone Operator - Ben White

Producing video content for the automotive industry

Producing effective video content for the automotive industry is no easy task. It requires a careful balance of creative, technical, and marketing expertise to produce content that resonates with the target audience and drives sales.

One of the biggest challenges is staying ahead of the competition. Automotive brands are constantly innovating and launching new products, meaning video content must keep pace with evolving trends. To stand out, car videos need to be visually striking, entertaining, and informative.

Another challenge is appealing to a broad audience. The automotive sector is highly competitive, and content must engage a wide range of potential customers. This means creating videos that are relevant, engaging, and aligned with audience expectations.

Finally, all content must be tailored to the specific brand and model. Videos should reflect the company’s brand image, product features, and customer needs. Achieving this requires a deep understanding of the brand’s values, mission, and unique selling points, ensuring the content feels authentic and purposeful.

Project #1 – Stills project

Our creative studio has been producing visual content for the automotive industry for over five years. We specialise in creating innovative and engaging videos, photography, and graphics that help automotive brands tell their stories and promote their products.

Our team has worked with a wide range of automotive brands, from luxury vehicles to everyday cars. We understand the demands of the industry and are committed to delivering visually compelling content that stands out.

Our work spans promotional films, driving experience videos, and in-depth product reviews, alongside high-quality photography and graphic assets. Each piece of content is designed to capture both the vehicle itself and the lifestyle associated with it.

With a strong understanding of industry trends, we ensure our clients receive cutting-edge content that engages, inspires, and connects with their audiences.

Visual approach

Our imagery presents the automotive industry in a creative and aesthetic way through the use of dynamic angles, vibrant colours, and carefully considered lighting.

We aim to capture the beauty, power, and innovation of each vehicle, showcasing design and performance while also reflecting the personalities and culture of the people who drive them. Through striking visuals, we celebrate the automotive industry and its many facets, creating content that both captivates and inspires.

‍

"The team at Frasershot are utter professionals and always deliver outstanding imagery and content. From initial brief to final delivery, the process is very collaborative and they are a genuine pleasure to work with."

Ben Scholes
Head of Brand, Sytner Group

‍