Exploring the wilds: Filming an advert for a footwear brand in the land of fire and ice

If you’re a photographer or filmmaker looking for an impressive backdrop and breathtaking landscapes, then Iceland is the place to go.

With its stunning glacial landscapes, majestic waterfalls, and mysterious Northern Lights, this Nordic island country is a photographer’s paradise.

The landscape of Iceland is incredibly diverse, ranging from snow-capped mountains to sprawling lava fields, so no matter what kind of photos you’re looking to take, you can find something to suit your needs. For photographers who love to capture dramatic landscapes, the Westfjords region is a great place to start. Known for its snow-covered mountains, thundering waterfalls, and rugged coastline, this region is the perfect spot to capture some stunning shots.

If you’re a filmmaker looking for an impressive backdrop for your project, Iceland has plenty to offer. From glaciers and volcanoes to stunning waterfalls and thundering geysers, this country offers a wealth of stunning scenery for any filming project. And if you’re lucky enough to visit during the winter months, you can even catch a glimpse of the magical Northern Lights.

No matter what type of photography or filmmaking you’re looking to do, Iceland is a great place to do it.

“Take a look at some of the crew and clients on location, the bit that most people find more interesting than the finished imagery. It shows a great deal of the conditions and teamwork involved in such an amazing production.”

Craig Fraser
Owner, Frasershot Studios

Photographing footwear for a brand in a cold environment can be a challenge, but there are several tips and tricks to make sure your product photography looks professional and attractive.

First, it’s important to select a location that is cold but not too cold. You want to be sure that the temperature is cool enough to give your footwear a natural, wintery look, but not so cold that it affects the quality of your photographs.

Look for a spot that offers plenty of natural light, but is sheltered from the wind and other elements. Before you start taking pictures, make sure that you’ve prepared your equipment. Invest in a good tripod, shutter release cable, and remote flash trigger to minimise any potential camera shake. Also, be sure to use a lens hood to prevent any lens flare.

When setting up for the shoot, use a white or light coloured background to make the product stand out. You can also experiment with different angles and perspectives to capture interesting shots.

When it comes to editing, keep in mind that cold environments can often lead to dull, cool-toned images. To counteract this, use a warmer white balance and adjust the colour temperature in post-processing software.

Iceland is a beautiful and unique destination for film production. However, it can be a difficult and expensive place to work, so it’s important to understand the logistics of filming there before making a decision.

Pros and cons of filming in Iceland

Pros:

• Iceland has stunning landscapes, with a variety of terrain and spectacular views.
• The country has a wide range of natural resources, including water, geothermal energy, and even some minerals.
• Iceland has a strong film industry, making it easy to find experienced crew and equipment.
• Iceland’s film incentives are among the most generous in Europe, making it an attractive option for independent filmmakers.
• The country is well connected to the rest of the world, making it easy to transport equipment and crew.

Cons:

• Iceland is an expensive country to film in, and production costs can quickly add up.
• The weather can be unpredictable, making it difficult to plan shoots.
• The winter months can be dark and cold, making it difficult to get good lighting for outdoor shoots.
• Iceland’s infrastructure is limited, making it difficult to find certain types of equipment and crew