'Welcome To Our World'
By working with Frasershot, you can expect the best. We've invested in a talented and experienced team, the latest photographic technologies, and the finest studio equipment. We've also committed to providing an exceptionally wide range of services. This means you can count on unrivalled support and creative excellence from the moment we start discussing your brief.
Brief: set the goals and objectives of the shoot
The first step in our creative process is to take a brief from you by discussing your requirements on the phone or meeting you in person.
This will quickly answer crucial considerations:
- What, exactly, do you need your imagery to achieve?
- Who is your target audience?
- What are the key messages and brand positioning?
- Are there precedents or guidelines to be aware of?
- What's the budget and time-scale?
- Are you looking for camera-work only, or organisation of other aspects of the shoot?
Armed with this information, we're ready to develop the concept.
Concept: technically and creatively build together ideas
From the brief we'll be able to shape the concept of the images we need to create to trigger the desired audience response. Here we mix our imaginative creativity with our years of experience to define the outline approach to the shoot.
Then we progress to the research, planning and organisation of the details. We will construct a clear plan for the outdoors location or indoors lighting and backdrop, the intended content and composition of images, and the most appropriate photographic techniques and moods. We'll also map-out the workflow for the shoot and establish whether any creative retouching and grading may be needed during production.
Production: time to create outstanding imagery!
At the production stage of an assignment we can take care, if you like, of all manner of logistical details, such as finding locations, sourcing models and clothing, and obtaining furniture and props. We can also arrange access to our development kitchen and food stylists.
In the shoot itself - whether it's in our studios or on location - we'll involve you as much or as little as you'd like. Some clients prefer to attend the shoot in person, perhaps accompanied by an art director, while others simply sign-off the concept and costs and delegate every aspect of the job to us from concept to delivery.
Delivery: all your imagery securely delivered and archived
When the post-shoot editing, retouching and grading is complete, we will deliver hard-copy imagery, if you choose, as well as making the images instantly and securely accessible to you online.
These will be available to you at any time in super-high, medium, or low-resolution format, whichever you prefer. We can also archive the images for you, so that a back-up copy is safely retained. With all this done, the creative and production process is successfully concluded, with captivating images delivered on-brand, on budget, and on time.