For The Best Talent, The Best Technology
"Technology can make a big difference in photography, and it's changing fast. That's why, as leaders and innovators, we've always invested in the best equipment there is. It's the only way of making sure clients receive the ultimate image quality. To ensure that images are enhanced by beautiful colour replication and supreme clarity."
Craig Fraser, Frasershot
"For more than 20 years Phase One have been pushing the limits of digital image quality to help customers stand out. Ultimate image quality combined with the ultimate creative freedom to help customers create new masterpieces."
The XF Camera System is built using full-frame Medium Format sensors 2.5 times larger than the ones found in high-end DSLRs. Sensors this large deliver a powerful combination of the highest possible resolution together with large, high dynamic range pixels and exceptional wide angular response. The XF Camera System is quite literally the best of all worlds when it comes to digital image quality.
"Since 1968 Profoto's products are used by the best in the industry. Whether it be on a billboard or in a fashion magazine, there's a good chance that the image you are looking at was created with the help of Profoto's lights."
"We still believe that a Light Shaping Tool should feel right, sound right and be aesthetically pleasing. Just like the painter's brush or the musician's instrument, its form should reflect its function. We will never let technology rule over the artist. Our tools are not obstacles but lighting solutions, designed to help you turn your ambition into reality."