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Recent shoot with Brett Graham of the 2 Michelin starred Ledbury.

One of the finished images to be used in the campaign.

One of the finished images to be used in the campaign.

We have been extremely busy lately working on some new collaborations with The Ledbury's Brett Graham and fine bone china business William Edwards.

William Edwards provide exclusive lines for some of the world's finest palaces, hotels, restaurants, clubs, and retailers.  We have been shooting all of their new imagery for fine dining high end product in conjunction with Brett Graham which we shot in his Notting Hill restaurant. We had to do the shoot before service so was an early start into London and get the rig all built, we had to use strobes for the shoot in order to highlight the very subtle markings and features on the new crockery.

All the images were taken on the Phase one using profoto B1 X's and often using the honeycomb grids to get the sparkle and highlights showing on the detailed edging of the plates.

Its always a challenge when you are trying to shoot with crockery clients with Michelin starred chefs and their food as you have to respect both and try to ensure the imagery works for everyone,  not focussing too much on either the food or the plates.  The images must promote the style and elegance of the food in context within the setting.

All set up in The Ledbury in Notting Hill. 

All set up in The Ledbury in Notting Hill. 

We have also been working on a new project with William Edwards in shooting all of their new ranges which involved a full weeks shooting at our Frasershot HQ and capturing imagery for 6 new ranges and some new crockery lines in collaboration with Mich Turner MBE of The Little Venice Cake Company, which we will be adding to our next months mail-shot as we took some stunning imagery of her incredible cakes.

See some more setups below of all the crockery in our studios and more finished imagery.  Take a look at William Edwards brand new home site to see all the imagery we shot

Craig Fraser on set shooting the new ranges of crockery at Frasershot Studios - Northamptonshire

Craig Fraser on set shooting the new ranges of crockery at Frasershot Studios - Northamptonshire

Very complex rigs all set up to capture the crockery perfectly.

Very complex rigs all set up to capture the crockery perfectly.

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If you are interested in shooting with us at Frasershot HQ - please get in touch here

Look forward to sharing more work with you in the near future.

You can see more of our food work here

Frasershot Team

 

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