William Edwards provide exclusive lines for some of the world's finest palaces, hotels, restaurants, clubs, and retailers. We have been shooting all of their new imagery for fine dining high end product in conjunction with Brett Graham which we shot in his Notting Hill restaurant. We had to do the shoot before service so was an early start into London and get the rig all built, we had to use strobes for the shoot in order to highlight the very subtle markings and features on the new crockery.
Its always a challenge when you are trying to shoot with crockery clients with Michelin starred chefs and their food as you have to respect both and try to ensure the imagery works for everyone, not focussing too much on either the food or the plates. The images must promote the style and elegance of the food in context within the setting.
We have also been working on a new project with William Edwards in shooting all of their new ranges which involved a full weeks shooting at our Frasershot HQ and capturing imagery for 6 new ranges and some new crockery lines in collaboration with Mich Turner MBE of The Little Venice Cake Company, which we will be adding to our next months mail-shot as we took some stunning imagery of her incredible cakes.
See some more setups below of all the crockery in our studios and more finished imagery. Take a look at William Edwards brand new home site to see all the imagery we shot
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