The team at Frasershot were recently commissioned by a footwear brand to produce a set of Fashion Photography Images for an Ad campaign and also some product photography in situ, unfortunately we were up against it from the start shooting a summer range in October in the UK but we love a challenge!! So with a car full of lighting and lots of strong coffee we headed out to the East coast very early. We had an apartment booked not far from the sea so the models could get changed over easily working with our stylist Agnes who did a fantastic job bringing the summer feeling to October through the power of clothing and props. We had fantastic models to work with for this shoot, Julie Lowery whom we have worked with before and always does a great job in getting us the right shots!
We also hired a beach hut which was awesome and gave us a great base on the beach to keep all the kit and go through some of the shots. Everything on the day was shot on the Hasselblad H3D 31 straight to card and all lighting was shot with the Profoto B2 and Proheads with reflector's used direct on the subject.
Couple of shots below and one out-take with our model Julie Lowery and designer James Wells showing us how to pose or not?
And James and Julie towards the end of day, nearly time to go home!